When Bloomingdales left MOA in 2012, it left behind a large unleased space on the third floor. EMS Entertainment, LLC partnered with MOA to bring life to this space by setting up three individual exhibit spaces tied to a central gathering space. “Barbie The Dreamhouse Experience” was the first exhibit to open at the EMS Entertainment Center and occupies almost half of the entire lease space. KOMA worked with EMS and MOA on the design for the main storefront as well as all common area spaces (central atrium, retail, box office, restrooms, etc.) Extensive coordination was done between KOMA and EMS to ensure the pre-designed exhibit fixtures for each of the three exhibits fit within the existing conditions of the space.