CAVE Enterprises, owner and operator of the franchisee restaurant Burger King, brought on Krech, O’Brien, Mueller & Associates to assist in executing an engaging new image for the well-known fast food chain. All existing locations have a prototype framework that determines the corporate design standards for that building – items such as materials, paints, finishes and colors. These standards provide visual consistency for the restaurants. Recently, a new concept – the garden grill – launched its first United States location in Escabana, Michigan. The design features a more upscale look with soft colors and sofa seating within the restaurant.